Taylor Swift hasn’t just topped charts and broken records – she has redefined the rules of modern stardom. The first singer to achieve billionaire status based primarily on her music, the first and only artist to win the Grammy Award for Album Of The Year four times, and the headliner of the highest-grossing tour in musical history, Swift has become a global cultural and economic force, yielding influence far beyond the music industry alone.
Driving this undeniable success, her evocative and heartfelt songwriting is also supported by a meticulously crafted strategy that seamlessly blends innovation, creativity, and emotional intelligence to foster the “Love Story” with her fans.
As part of our Machine Behind the Magic series, which previously covered the cultural phenomena of the Barbie movie and the 2024 Paris Olympics, this webinar will deep dive into the engine powering Taylor’s unprecedented success, and how brands can draw inspiration from her “Mastermind” approach.
To explore how Swift has disrupted storytelling, branding, and value creation, we are thrilled to be welcoming Kevin Evers, senior editor at Harvard Business Review and author of the best-selling book There’s Nothing Like This: The Strategic Genius of Taylor Swift. He is joined by Virginie Pez, Full Professor at Panthéon-Assas University and an expert in consumer behaviour and client strategy.
